I've spent twenty years selling things online — most of that time running a furniture e-commerce business. Somewhere along the way I started building the tools I couldn't buy, and it got out of hand: an AI imaging tool, a pregnancy app, a poker bankroll simulator, and a growing pile of internal automations that run more of my company than I'd like to admit.

Everything here follows one rule: built for myself first. I don't write about ideas — I write about things I ran on my own business, my own family, my own money, and what happened next.

I write under a pen name. Not because anything here is secret — a determined reader could connect the dots — but because I'd rather the work speak before the name does. The products are real, the numbers are real (lightly rounded), and the mistakes are painfully real.